DottirAudio
Dóttir was a tech startup company based in Iceland. Created by CrossFit champions Katrin Davidsdottir and Annie Thorisdottir, who wanted to make sports headphones that were designed to withstand the rigours of elite sports competitions and to use during high-intensity training.
Client
DottirAudio
Year
2022
I contributed to the organic Instagram content strategy for DottirAudio, focusing on posts that fostered community engagement while embodying the brand's distinctive, approachable voice.
TikTok
I led the organic TikTok content strategy for DottirAudio, crafting engaging posts that resonated with the brand's voice. I also guided team members on best practices, empowering them to use TikTok to connect with our audience effectively